I’ve been referring to ‘hipster green’ for a while now, discussed when flying can no more be excused on friends blogs, argued that acting cosmopolitan will be the mark of a clueless proletariat, pondered the future of ‘globalization’ except as a soon bygone époque and if the tipping point of ‘greenness’ often referred to by Worldchangers was not merely wishful thinking. But the doubt diminishes every hour - it is happening right now. Much faster than anybody predicted. When Seth Godin declares ‘Zero [impact] is the new black, it is as good as a new natural law. It even got it’s own new explorative action hero: No impact man making the rest of us feel like Hummer loving, obese consumerists without a clue and consciousness (the name is badly chosen if he wishes to impact ethically).

We’ll undoubtedly witness a couple of sad, some totally hysteric and a lot of utterly comic expressions of this new focus in the years to come as always when radical changes takes place. However, what interests me is where it lands. What is common sense on sustainable lifestyle in the year 2015?

Via Treehugger and Seth Godin

Update: The Grist offers a very nice overview on the green wave in business and glossy magazines.