Wed 27 Sep 2006
We warned you Apple. It’s only gonna get worse
Posted by Mikkel Holm Sørensen under CSR 2.0 , Ethics , Social CapitalYeah, we all love our macs, iPods, iTunes or even Pixar movies or … In fact it’s hard not to find something intrinsically Apple related you like unless you’re really, really clueless or an idiosyncratic ideologists. But, just as I’ve claimed before, Apple cannot keep the increasingly green hipsters, their new (in Europe at least) well-educated customers or anyone else longing for ‘clean’ brands blinded simply with stunning design. It is simply too last year innovation- through-design kind of thinking. The green is coming Apple, and you’re benchmarked here as well. Check out Greenpeace’s new jab at Apple.

We warned you, a new kind of demand has arisen, and you better not only follow but lead. You’ve taught us to expect only the excellent from you. Especially to innovate green and socially responsible business. So far hints have been nice and friendly, but remember, brands can turn sour almost overnight.
Via Treehugger