Just when I thought that Actics had powered our London branch with a new PR manager by reading a short piece on the ‘Social enterprise’, I noticed that the article didn’t mention Actics specifically. However, that’s probably the only thing that is missing from Diana Verde Nieto’s perfect promotion of Actics in a recent Sense PFK piece. A couple of quotes (my emphasis):

In response to this new imperative [social enterprise] the corporate giants are coming to realise that their future depends on their willingness to understand and embed the principles of “responsible business” in all levels and parts of their organisation, and to communicate their performance to customers and other stakeholders. It will not be long before all mainstream brands have to demonstrate their responsible approach to customers, simply to survive.

Successful CSR implementation and communication is in many respects simply about understanding and aligning values.

Corporations with strong CSR policies and communications are riding the new wave of consumer-driven ethical and sustainable consumption.

Sounds like our sales pitch. A brief must read if any one of you ever doubted that the future is Actics’.

If you need another indicator that the future belongs to commercially attuned responsible conduct, read this short interview with Good Magazine founder Max Schorr.

- Diana Verde Nieto works for Clown Fish Marketing, a London communications consultancy specializing in social and environmental responsibility