Yet another good case for how people’s devotion and ethical commitment can be a great marketing vehicle.

“So when it comes to community barn-raising and product development, keeping your design and development efforts geared to a tightly knit core of enthusiasts is the best way to create the first drop that will ripple out to the wider audiences that your VCs are constantly (and damagingly) telling you to go after. There’s simply no better way to effectively and organically build out to a wider audience than taking the concentric circles approach.”

reblogged from Unmediated and Michel Bauwens at the P2PFoundation