Cognitive psychologist Marc Hauser and his team at Harvard University are researching human moral decisions. In total agreement with the Actics philosophy the scientists believe that humans make moral decisions on the basis of their intuition rather than rational judgment. In Actics we call that ethical foundation ‘feeling of proximity’. However, if we want to make the world a better place Hauser says, we should actually focus on our actions, not stop with intuition. That’s precisely our principle of ‘maximization’ and the whole point of Actics: Identify what sparks your ethics in order to perform actions creating marginally more value (given 1 hour and my current capacities only, what should I do to create more value for the things and people most important to me).

You can actually help the scientists getting more valid data by doing the ‘Moral Sense Test‘. After you’ve done that (to save you from ruining your ‘pure intuition’), go listen to a brief NPR.org feature on the research.