Just as environmentalism and demands for more social conduct is on the rise, opportunistic crooks seeking reward from the trend without merit is off course also growing in numbers. Luckily there are lot of bloggers, magazines and initiatives like Actics trying to attribute reputation to those who truly deserves and hopefully expose those that merely dress up in ‘green’ or ‘philanthropic’ clothes. Since the responsibility to do something about it is in the hands of everybody in a modern networked world, you might need to gear up in terms of awareness. As part of your new education to separate the real from the fake, start with this short post on ‘Greenwashing’ by Clownfish Marketing on PSFK. As a bonus to the post, a reader has provided a link to a report on the ten worst greenwashers in 2005 from The Green Life. Also, read Adam’s post here on one of these greenwashers, BP.