from the Danish newspaper Information

Everybody goes green. Climate change is really on the agenda, as 2007 seems to be the warmest year since measurements begun in the mid 1800s.. Scandinavina Airline Systems (SAS-along with BA) is the first airline to suggest that passengers pay a voluntary carbon dioxide surcharge, the money will then be invested in ventures that reduce energy consumption or dispose of CO2 in a way that doesn’t impact the atmosphere. Ideally the surcharge payed during a flight from Copenhagen to, say, Bangkok (about DKK 230, €27) would be invested in ventures that reduce CO2 consumption with the same amount as that emitted during the flight (about 2.8 tons).  Here’s the point though: these initiatives require diffuse and comprehensive monitoring. It’s not enough to know that SAS spends its money well, we also need to know wether the benefitting Bangladeshi energy conservation project spends its money wisely. Thus climate thing will give rise to a global ethical economy, where value based performance will be a persistent and comprehensive criteria for a wide range of different activities. Thus, another role for Actics: a peer to peer based rating system that deploys the many eyes (heads?) of the networked multitude to survey the whole chain.