FastCompany has launched its own ethical score card to evaluate publicly listed companies. (HIP = Human Impact + Profiit)  ‘Our goal: to look beyond good intentions and focus on concrete results–how human impact drives the bottom line–as a guide for investors seeking to generate compelling returns and benefit society.’

The score card builds on a survey of 100 different companies ‘who are queried about their strategic vision, performance metrics, financial returns, accountability, and decision-making systems that support sustainable performance. They also could articulate how that management approach drove human impact: namely, the health and wealth of customers and employees, environmental quality, and social equality.

These data are subsequently evaluated according to two dimensions.
‘HIP Practices, the state of management practices and the ability to quantify human impact; and HIP Revenue, the share of revenue that generated both positive human impact and profit.’

The HIP scorecard is (as far as I understand) a relatively static measurement. It is based on periodic surveys. It does not capture the real time dynamics of of public opinion in determining the standing of a company.
It is a top down measurement, the HIP scorecard builds on evaluation according to centrally elaborated parameters. it does no invite the public in setting standards for evaluation, and there is no feed back mechanism able to dynamically alter the standards themselves.

In short it is not a participatory system…

read more at FastCompany.