November 2008




I’d like to expand a bit on a number of ideas that came out of a discussion with Christian Marazzi on the financial crisis, organized by the student movement at the University of Milano, last Friday. Marazzi has done a lot of innovative and thought-provoking work on the role of finance within the post-Fordist economy and the deep structural roots of the financial expansion that has marked the last two decades (or since 1979 and Paul Volker’s monetarist turn at the Fed). Indeed, the growing size and importance of financial markets is one of the two important structural trends that have marked the transition away from industrial Fordism (to an ‘information economy’ a ‘knowledge economy’ an ‘ethical economy’ or simply ‘post-Fordism’ the exact denomination is not an issue here). Indeed, with Geroge Soros, we can argue that the current crisis is the end of a financial ’super bubble’ that has run its course since the early 1980s. This has built on a continuous expansion of credit (refinanced by a massive inflow of cash from emerging economies like China). The consequence has been a substitution of credit and financial rent for wages as the source of income of the US (and Western European) middle class. The most visible structural consequence of this financial expansion have been a financialization of a number of services related to the reproduction of everyday life: credit card debt, housing and mortages, pensions, insurance, health care and education. To this transfer of the responsibility for the reproduction of life from the public sector and the welfare state to financial markets has corresponded a massive securitization of life conduct, that is; the invention of a number of often very complex financial instruments, the risks of which are are in the end related to the life conduct of human subjects (their liability to pay their mortages, to get sick and so on). Indeed Christian Marazzi argues convincingly that this link between finance and life conduct is one of the defining elements of the neoliberal political order, tracing it back to the New York City bancrupcy in 1975. At that point, the City relied heavily on the issue of municipal bonds. In turn, its ability to repay those bonds was contingent on its ability to reduce costs for social services and crime. This way, the financial rent that the middle class (that had purchased the bonds through, mainly pension funds) could receive, came to rely on the life conduct of the underclass (who were the main recipients of costly social services) and, consequently, policing the latter became a way of securing the income of the former.

The second deep structural tendency of post-Fordism is the massive flight of value from the mechanisms of capture that were established with the Fordist industrial economy. We discuss this at length in the forthcoming second chapter of the Ethical Economy book, but to reassume the argument in a nutshell: Social production, the production of (mostly but not exclusively) immaterial wealth outside of the capitalist economy has increased massively with the diffusion of information and communications technologies. Companies increasingly rely on what they see as the ‘free lunch’ of social production by institutionalizing various forms of ‘prosumerism’: brand management and marketing where consumers play an active part, user- led innovation schemes, customer co-produciton of goods (Ikea) and services (McDonalds) and the cultivation of reputation and public opinion through Corporate Social Responsibility Schemes. Furthermore, social production has become an important element within the capitalist production process itself. Knowledge workers create value by using their social and communicative capacities to organize processes of cooperation and collective intelligence. Complex global production chains (or networks) thrive of meaningful relations of trust and cooperation between supplier and other partners. These are all forms of wealth that are produced outside the capitalist economy proper: that is they are generally not motivated by monetary gains, and they cannot be commanded or sanctioned by bureaucratic power. Indeed, because such socially produced wealth is generated outside the reach of the mechanisms of capture and governance with which the capitalist economy works, they are not easily measurable as valuable resources. Indeed, the products of such forms of social production tend to figure on financial statements as ‘intangibles’ for which there is no coherent method of measurement. In 2005, seven per cent of US corporate investments were directed to building such intangible resources, principally, trust, brand equity, corporate reputation and ‘intellectual capital’: that is, principally values that build on the ability to establish meaningful and durable social relations, or what we call ‘ethical values’.

This massive recourse to social production has changed the situation of both companies and workers. For companies, value is increasingly generated outside of the wage relation, in diffuse practices of social production that cannot be easily managed or measured. Success and profit becomes increasingly contingent on the ability to capture such socially produced wealth, and depend less on the direct contribution of salaried labour. For workers, gainful employment tends to be configured less as a single wage relation to one employer, and more as a multitude of income streams from very diverse forms of practices: regular salaried employment, short term work, consultancy, childrens work, unpaid forms of social production that can be monetized in different ways, entrepreneurship, engagements with the growing informal economy, financial or real estate speculation etc. This way, both the appropriation of value on the part of companies and the generation of income on the part of workers tend to move outside the once dominant wage relation. Present phenomena like the neonomads who launch start-ups out of Starbucks cafés with wifi connectivity or the return of the ‘sublimes‘ testify to these tendencies.

Since the wage relation looses its centrality as a way of distributing social wealth, it also looses it centrality as a way of appropriating surplus value and profits. This way the enormous expansion of personal debt as a the source of the new kinds of securitized value streams that underpin new financial instruments could simply be seen as the establishment of an alternative to salaried labour as an instrument for the capture of value. In the fordist model the extraction of surplus value relied on the exploitation of salaried labour. This way the labour contract guaranteed both the worker a secure long term access to the means for the reproduction of life, and for the capitalist, a secure long term and predictable stream of surplus labour ( in the form of the productivity of the working day that exceeded the cost of labour). In the post-Fordist model the financial system anticipates necessities for the reproduction of life (a house, health insurance etc.) and receives in turn a long term and (relatively) secure value stream in the form of interest payments. The interest payments become a direct extraction of surplus from the whole life practice, and not just from the working day. This happens in a situation where the wage relation is becoming less representative of the real process of wealth creation. The sources of this surplus, just like the sources of the ‘living wage’ can , and increasingly do, drive form a multitude of diverse sources of income. What is more, the value of these activities is set outside of the wage relation controlled by capital. As a free lance worker, entrepreneur, or member of the ‘precariat’ the value of my products is generally determined by my networks of friends, colleagues and clients. They are the ones who determine how much I work, when and what I get paid. Even i forms of regular employment- like many forms of knowledge work, productive agency engages a number of activities that lie outside of the wage relation (free time, contacts, networks etc.)

The parallel rise of, on the one hand such ‘anomalous forms’ of employment and the importance of social production in general, where the determination of value is increasingly autonomous vis a vis capitalist government, and, on the other hand the direct financialization of life conduct, would suggest a general shift in the modality of extraction of surplus value: from the wage relation and its dependency on discipline and controlled time, to the debt/finance relation where the comprehensive surplus generated by the multitude of productive practices that make up he life process is directly captured by means of interest payments. Correspondingly, the modality of government shifts from discipline, from imposing a certain form of conduct, to control, form making calculable the risk arising form a multitude of forms of conduct that evolve autonomously. Class distinctions are configured around the access to such financial rent. Who has the capital and ability to benefit from rising real estate markets, in which the social production of the metropolis is monetized, and who does not. The terrain of social movements shift from the factory to the city and the banlieus.



Together with the Swedish think tank fenomenal, Kesera has produced a research report for the Muncipality of Malmö, Sweden, on how to handle new, participatory cultural forms, like social production and citizen innovation. The abstract follows below, the whole report is available by contacting adam.

This report presents the results of ‘Laboratorum för Spontanklur’, a research initiative financed by the Culture Board of the municipality of Malmö in 2008. Laboratorium för Spontankultur worked for six months in 2008 with the task of defining the concept of ’spontankultur’ (spontaneous culture) and elaborate a strategy for future cultural policy based on this understanding. Spontankultur refers to the proliferation of self-organized acitvities of cultural production that has become a feature of the informational city. Empowered by new information and communication technologies, people in different ages and life situations tend to organize their own cooperative networks to provide goods (like organic produce), experiences (like music or other forms of aesthetic expressions) and services (like care of the elderly) on an autonomous basis. These productive networks also constitute a revitalized civic culture that has the potential to compensate for the declining activity of traditional organizations. The report suggests that ’spontankultur’ can provide a substantial resource for the development of the city of Malmö in three main respects. First spontakultur can work as a field of cutting edge cultural research, feeding the creative and cultural industries with new ideas and input. Second, spontankultur can serve as a way to revitalize the civic culture of the city, providing new spaces for interaction and democratic participation. Third, spontankultur can be put to work to generate strategies for sustainable livlng form below, offering an innovative take on sustainable city development. In order to work with this new cultural factor, the municipality needs to rethink its cultural policy. Culture needs to be conceived as a productive material, rather than as ready made products destined for consumption. A strategy to support and empower spontankultur would build on three factors. One, supporting actors, giving people the time and resources to engage in self-organized forms of production. Two, supporting environments, making sure that the city offers spaces for such spontaneous production, ensuring an active city life and contrasting gentrification. Three, empowering and enabling networks and projects, particularly through the simplification of regulations and forms of municipal financing. The report concludes by presenting a concrete suggestion for how such a new cultural strategy could be institutionalized in a specific municipal institution, Spontanlab.



in a fascinating posting Umair Haque of Bubblegeneration, and now the Havas Media Lab, points at some directions for overcoming this recession. They center on what he calls ‘authentic value’ meaningful, long term. and genuinely productive economic activities:
‘How should boardrooms respond to the macro crisis? Is it just a case of recession-as-usual: budget-paring, personnel-slashing, and portfolio-trimming?
Not a chance. The tactics of recession-as-usual are neither necessary nor sufficient for firms to weather the global economic superstorm - because it’s no ordinary squall, but a once-in-a-lifetime gale ripping up the very foundations of the global economic order. Rather, the macro crisis requires decision makers to confront fundamental transformation on three levels.
The first and simplest level is a change in global patterns of savings, investment, and consumption. For too long, the poor have financed the rich. China and other emerging markets have lent to the US so Americans could buy Hummers, McMansions, and Frappuccinos. But this never made sense — it was deeply unsustainable; the macroeconomic equivalent of a giant planetary fossil fuel engine. The days of export-led growth — and it’s flipside, force-fed consumption — are numbered.
Strategists in the boardroom face a new global macroeconomic picture. Overconsumption in developed countries must slow sharply, and capital must be redirected to long-run investment, especially in public goods. Conversely, emerging markets must shift from financing consumption in developed countries, and begin investing in the basic institutions of a vital microeconomic environment and power long-run growth.
On a second, and deeper level, strategists must rediscover the lost art of authentic value creation. Authentic, long-run value isn’t created through arbitrage or gamesmanship — what we too often confuse strategy for. Games of off-balance sheet accounting, currency hedging, capital structuring, so-called labour arbitrage — where corporations simply shift to the lowest-cost, or most poorly regulated, sources of manpower — don’t create value. They just shift it around. Corporations who play this game of economic musical chairs are in for a rude awakening - because the music just stopped. And so they must rediscover the simple fact that value creation flows from making economic activities not just profitable in the short- run — but meaningful over the long-run.’ read more here



We’re proud to announce a new website for the Ethical Economy book project. At www.ethicaleconomy.com, you can download a final version of the first chapter that introduces and summarizes the argument (the second chapter, The Ethical Economy is Already Here, on how capitalism is no longer ‘capitalist’ but something else, will be available int he end of November). There is also a wiki where you can contribute and comment and a blog.

Abstract:

This book suggests that we are facing an epochal economic and social shift, perhaps of an importance unsurpassed since the bourgeois revolution that gave birth to the capitalist economy that we have today. The next economy will be an ethical economy where value is no longer based on labour as in the capitalist economy (nor on land as in the feudal economy that preceded it), but on the ability to construct ethically significant social relations. This is no utopia: the ethical economy is already here, in brand management, in advanced forms of knowledge work, on financial markets, and in the expanding range of autonomous forms of social production- ranging from P2P software, via fan communities to alternative forms of agriculture and food distribution- that have evolved around new information and communication technologies. And its impact is set to grow with the further diffusion and evolution of those technologies. This book offers a first coherent theory of the ethical economy, examining its origins, its present dynamics and its future potential. It draws out the implications of this epochal shift for business, politics and society
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