Ethical Economy




I was invited to do a 4 hour seminar with brand executives from P&G at the company´s own ‘creative workshop‘ - an ex brewery in the slums of Cincinnatti: very creative class. The topic was the ethical economy, and they loved it. They all agreed with the message and I didn’t have to convince them of anything. People in big corporations sense that the tide is turning and they want to prepare for the next phase.

And, yes, there were also the primaries…obama.jpg



More and more people are arguing that 2008 will be remembered as the year in which the business community really discovered sustainability. We read about these news every day, Apple begins to tackle its bad sustainability record, even WalMart pronounces sustainability to be a major concern.

A recent paper sponsored by BT and Sisco: ‘A new mindset for corporate sustainability’ (and available here) points at three major aspects of this shift in business mindsets.

* Boardroom commitment to sustainability helps build a framework for robust corporate governance.

* Investors are becoming increasingly receptive to sustainability.

* Sustainability offers a proven and legitimate framework for exploiting new avenues for innovation.

(via EthicalCorporation)

What will come out of this? Will the US recession trigger a new New Deal organized around sustainability and Green Capitalism? Will this be a way for the west to maintain its position vis-a-vis energy-intensive China? It’s a possibility.



Hu Jintao, in his speech at the 17th National Congress of the Chinese Communist Party stresses the importance of Culture, both for national cohesion and as a development tool.He emphasies committment to spreading internet access, promoting Chinese Creative Industries and realizing a Chinese Experience Economy!

some quotes

“Culture has become a more and more important source of national
cohesion and creativity and a factor of growing significance in the
competition in overall national strength,”

“…to vigorously develop the cultural industry, launch major
projects to lead the industry as a whole, speed up the development of
cultural industry bases and clusters of cultural industries with
regional features, nurture key enterprises and strategic investors,
create a thriving cultural market and enhance the industry’s
international competitiveness”

“…to establish a national system of honors for outstanding cultural
workers”



It’s now official that google will purchase the finnish microblogging service Jaiku. This is great news for our firend Henriette Weber, or Toothless Tiger who’s been part of the small development team.  Congratulations !



The ultra-cool XO laptop from the ‘One Laptop per Child’ project will be commercially available from Nobvember 12th. It works like this, you buy two laptops, one is donated to a child and the other is shipped to you. Price about $ 380 for both of them. Given the ridiculously cheap dollar this is a really good deal (apart form being ethically sound). The thing is a design marvel, with ultrasensitive wifi antenna (detecting a network where you ordinary pc is blind) and a screen that’s perfect for reading e-books in the sun.

get it here



Imposters posing as ExxonMobil and National Petroleum Council (NPC)
representatives delivered an outrageous keynote speech to 300 oilmen
at GO-EXPO, Canada’s largest oil conference, held at Stampede Park in
Calgary, Alberta, today.

The speech was billed beforehand by the GO-EXPO organizers as the
major highlight of this year’s conference, which had 20,000
attendees. In it, the “NPC rep” was expected to deliver the long-awaited
conclusions of a study commissioned by US Energy Secretary
Samuel Bodman. The NPC is headed by former ExxonMobil CEO Lee
Raymond, who is also the chair of the study.

In the actual speech, the “NPC rep” announced that current U.S. and
Canadian energy policies (notably the massive, carbon-intensive
exploitation of Alberta’s oil sands, and the development of liquid
coal) are increasing the chances of huge global calamities. But he
reassured the audience that in the worst case scenario, the oil
industry could “keep fuel flowing” by transforming the billions of
people who die into oil.

“We need something like whales, but infinitely more abundant,” said
“NPC rep” “Shepard Wolff” (actually Andy Bichlbaum of the Yes Men),
before describing the technology used to render human flesh into a
new Exxon oil product called Vivoleum. 3-D animations of the process
brought it to life.

“Vivoleum works in perfect synergy with the continued expansion of
fossil fuel production,” noted “Exxon rep” “Florian Osenberg” (Yes
Man Mike Bonanno). “With more fossil fuels comes a greater chance of
disaster, but that means more feedstock for Vivoleum. Fuel will
continue to flow for those of us left.”

The oilmen listened to the lecture with attention, and then lit
“commemorative candles” supposedly made of Vivoleum obtained from the
flesh of an “Exxon janitor” who died as a result of cleaning up a
toxic spill. The audience only reacted when the janitor, in a video
tribute, announced that he wished to be transformed into candles
after his death, and all became crystal-clear.

At that point, Simon Mellor, Commercial & Business Development
Director for the company putting on the event, strode up and
physically forced the Yes Men from the stage. As Mellor escorted
Bonanno out the door, a dozen journalists surrounded Bichlbaum, who,
still in character as “Shepard Wolff,” explained to them the
rationale for Vivoleum.

“We’ve got to get ready. After all, fossil fuel development like that
of my company is increasing the chances of catastrophic climate
change, which could lead to massive calamities, causing migration and
conflicts that would likely disable the pipelines and oil wells.
Without oil we could no longer produce or transport food, and most of
humanity would starve. That would be a tragedy, but at least all
those bodies could be turned into fuel for the rest of us.”

“We’re not talking about killing anyone,” added the “NPC rep.” “We’re
talking about using them after nature has done the hard work. After
all, 150,000 people already die from climate-change related effects
every year. That’s only going to go up - maybe way, way up. Will it
all go to waste? That would be cruel.”

Security guards then dragged Bichlbaum away from the reporters, and
he and Bonanno were detained until Calgary Police Service officers
could arrive. The policemen, determining that no major infractions
had been committed, permitted the Yes Men to leave.

Canada’s oil sands, along with “liquid coal,” are keystones of Bush’s
Energy Security plan. Mining the oil sands is one of the dirtiest
forms of oil production and has turned Canada into one of the world’s
worst carbon emitters. The production of “liquid coal” has twice the
carbon footprint as that of ordinary gasoline. Such technologies
increase the likelihood of massive climate catastrophes that will
condemn to death untold millions of people, mainly poor.

Text of speech, photos, video: http://www.vivoleum.com/event/
GO-EXPO statement: http://newswire.ca/en/releases/archive/June2007/14/c5086.html
Press conference before this event, Friday, Calgary: http://arusha.org/event/7214



We’re happy to have Michel Bauwens with us once again, this time it is free and everybody’s wellcome

PEER TO PEER AND USER-LED SOCIAL INNOVATION.

Gå hjem møde- After work seminar

with
Michel Bauwens, founder of the Foundation for Peer to Peer Alternatives (www.p2pfoundation.net)

Friday June 8th, 15.30-17.00
Nye KUA, bygning 23 – University of Copenhagen, Faculty of Humanities, building 23
room: 23.0.49
Njalsgade
(for queries and info. contact Adam Arvidsson, arvidsson@hum.ku.dk, 26174875)

‘Information and communication technologies have unleashed the creativity of users, consumers and other members of the public. The cost of designing, producing and distributing creative products is rapidly diminishing. So far this has had a revolutionizing impact on the creative industries, on innovation and product development and on knowledge production in general. But do these new relations of production have the potential to move beyond today’s social order? What kind of political thought and what sort of social institutions can come out of such diffused production systems? ‘

Michel Bauwens is one of the world’s leading experts on such peer-to-peer systems. He has published widely on the political economy of peer production (http://www.ctheory.net/articles.aspx?id=499)and runs the foundation for peer to peer alternatives (www.p2pfoundation.net), the worlds leading information resource on the economic, social and political implications of peer-to-peer production



Percy Barnevik, ‘Europe’s hottest business executive of the 1990s’  has set up his own micro finance organization hand in hand, building on trend to foster development by encouraging grass root entrepreneurship.

Hand in Hand follows a broadly similar agenda to other microcredit initiatives that attempt to alleviate poverty through female entrepreneurship and education, its strategy is based on
Mobilising the poorest women, who are largely illiterate, into self-help groups led by   full-time business consultants.

Put child labourers in schools.
Equip “citizen centres” with books, computers and internet connections.
Provide access ot medical treatment.
Improve the local environment.



Reboot is on again! I’ll give two talks this year, one on The Ethical Economy, a topic dear to  Nicolaj and me, and a theory that illustrates the core principle of Actics, the other: an introductory crash course in humanism (30 mins). Hope to meet all of you there. (also, if you come, you’ll get to see Michel Bauwens and George Por…).



News from the world of reports and knowledge. The cool hunting site PSFK featured an abstract of our CSR 2.0 working paper a couple of days ago. We got some criticism for lack of references and examples. We quickly remedied that with a new version (although the paper originally was meant more like a mix between a manifesto and forecast.) However, for the critique of hyping and skepticism on whether a convergence between the public engagement of Web 2.0 and corporate responsibility is actually taking place, here are two pieces that seriously back our claims and predictions.

The core tenet of the latest Trendwatching report on ‘Transparency‘ is quite in line with both Actics and our CSR 2.0 perspective in specific. It contains numerous great examples of what happens if you ride the transparency wave - and if you don’t (the links under 4 are especially relevant for us). The report offers amble documentation for how CSR is becoming a matter for the masses online. Everything is up for investigation, evaluation and comparison – including corporate conduct (It sounds like a no-brainer but is more complex than that, as the recent Edelman report indicate). The solution?

Getting worried about your own brand? While most brands show a Pavlovian tendency to spend even more on ‘disaster-handling’ courses, the real solution is of course to not misbehave or underperform ;-)

The Trendwatching report links to a recent Wired article on transparency, The See-Through CEO. It is just as interesting and contains other instructive examples of the value of transparency and honesty in hyper-connected age. This quote alone captures the main point of our CSR 2.0 perspective:

The new breed of naked executives also discover that once people are interested in you, they’re interested in helping you out - by offering ideas, critiques, and extra brain cycles. Customers become working partners.

Highly recommended readings!

If any of you like to comment on and thus improve our CSR 2.0 paper please find an almost daily updated version here.

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